Uses and gratifications applied to NME

NME uses Blulmer and Katz' theory of uses and gratifications to achieve such popularity and audience as it has.
Through NME's stories and activities such as compotitions and, of course, social networking sites allow readers to have escape and diversion from their everyday life which allows them to enjoy the magazine.
NME provides surveillance and information about the music scene and tries to get the most up-to-date information for their readers to ensure they are satisfied with what they have provided and to keep the current readers and hopefully gain more. Only by having the best and most recent information will NME continue to keep their readers along with gaining new readers.
Personal relationships also are provided from NME either through talking to friends or through social networking sites provided from the magazine which gives the readers more 'friends' to contact and chat about the features and stories in the magazine.
Finally, personal identity is something created for the readers when they purchase and read the magazine. They can identify themselves through the magazine by the genre of music NME concentrate on and the stories that are in the magazine that week. For example, the genre of the magazine allows the readers to create an identity for themselves and classify themselves within that genre of music.