Thursday 5 December 2013

Bauer Media Group

From further research into Bauer Media Group publishing company, I have discovered that Bauer is an international media publishing company and also publishes Q music magazine which is another popular music magazine. It publishes a range of different types of magazines like lifestyle magazines too. I think Bauer would be a good choice to have them publishing my magazine due to it currently publishing two very famous music magazines. Not to mention, in particular, Kerrang! as this is a music magazine that is aimed at the same genre of music as mine will be, and Bauer is well known for the magazines they publish and therefore, for the readers they will trust the magazine more. A quote from the Bauer Media Group website: ‘The Bauer Media Group is one of the most successful media companies in the world. More than 570 magazines, over 300 digital products, and 50 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. The Group’s turnover is stable at more than two billion euros. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands.’ They have said about the sales turnover is stable and they have a new global positioning strategy which indicates in the current climate of economy in the UK it is still stable and therefore reliable for my magazine.

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