Evaluation Question 2:

How effective is the combination of your main product and ancillary texts? I must mention in addition to the above is the use of synergy; my poster and review is only a small portion of the promotional marketing campaigns that take place for films. You will see the poster in various places, be it in magazines or on billboards but there is a vital piece of synergy on the poster which is the website. Since the age of Media 2.0, the use of a website for the film is extremely important, also with Film4 as a sponsor for the film, they have their website in wherein you can watch shorts, so everything is done virally. This reaches my target audience as they will be well and truly involved in this era of media and technology.